Happy Valentine's Day...to you!

Valentine’s Day. Love it or hate it, it’s hard to avoid, and is most definitely here to stay.

Almost all of us at one point have been in either camp. You’re single and surrounded by loved-up couples, or you’re in a relationship but it’s in the “it’s complicated” phase, or you’re just not that interested in the hype around Valentine’s Day regardless of your relationship status.

Even if it’s not your thing, it’s still a great excuse to celebrate love in all its forms – including for yourself, because after all, taking care of yourself and loving yourself is just as important as celebrating your love for others.

So this Valentine’s Day, give yourself the gift of self-care and self-love by indulging in activities and experiences that make you feel happy and confident.

Here’s what we’ll be doing (feel free to steal our ideas for yourself😊):

• Untangling ourselves– no couples massages here – we want the peace and tranquillity that comes when it is just you and your masseuse kneading out the knots as your worries melt away.  
• Spreading the love – not to others, but all over your skin, with your favourite body lotions, scrubs and exfoliators. You are literally removing the old to reveal the new underneath. (If you then go outside don’t forget to protect that beautiful skin with a good-quality sunscreen – we recommend this one).
• Treating ourselves – why should the couples get all the treats? We’re going to be indulging in our favourite things…because you treat the ones you love right? Your favourite things could be chocolates and flowers, or it could be that new pair of shoes you’ve had your eye on…
• Indulging in a romantic activity – is there anything more romantic that sitting outside, with a glass of something special watching a beautiful sunset? Or perhaps it’s closing the door on the world and curling up with a good book. We intend to indulge in our own version of bliss and suggest you do too!

What does all this have to do with swimwear?

We’re very glad you asked. We think self-care and self-love is the perfect bedfellow for swimwear.

On the one hand, it’s about how the perfect swimsuit makes you feel. If you feel comfortable, stylish, beautiful and relaxed then you’re going to be confident in your own skin.

On the other hand, it’s about being kind to yourself and putting your best foot forward. It’s amazing how a garment can help do that – especially when it has features like tummy control mesh, good quality fabric and is well-made, from gorgeous prints.

So from us to you, we wish you a happy and love-filled Valentine’s Day.

Megan xx